You may of heard this go around the internet and you are wondering what it is? I am talking about Brand Photography. As a content photographer in fashion and lifestyle a HUGE part of my job is brand photography.
My goals with a brand photo shoot is to help a business STAND OUT and thrive in their niche, further develop their brand presence & communicate a visual story. When I create branding photo shoots for clients I want to find out the business owner’s style, voice and what sets them apart in their industry in order to tell their story visually. An image can speak to your clients better than any single catchphrase.
These photo shoots go beyond a simple headshot or product photograph and presents a lifestyle. Every big brand has their own style of photography. I have worked with big brands, restaurant owners, independent fashion boutiques, small business owners, artists and creatives to create brand photo shoots for them. So I thought it would be nice idea for me to help show you the benefits and why I think it’s important to have your own images to show your unique story. I am going to do a series of blog posts (Starting with today) to show and inspire and help you on this subject.
The recognition – Brand photography allows you to stand out in your industry by incorporating what makes you unique in your imagery. The recognition is very valuable because familiarity builds trust and credibility with potential customers. Ideally when your target customer comes across an advertisement or social media post of yours, you want them to instantly associate the photo to your brand.
Your brand story – The most beneficial aspect of brand photography is the ability to show your audience what it looks and feels like to work with you. Brand photography truly embraces your brand story and showcases your genuine personality. It goes beyond capturing a headshot and infuses YOU in the imagery.
What is more authentic than seeing a business owner in their element? Brand photography captures candid moments such as gathering inspiration, meeting with clients or your creative process.
Way To Use Brand Photography – There are many places where you need to use photography for your business. Each bit of marketing you do needs a visual element to it. You photography is the key for a successful brand and for your marketing.
Here are different ways you can use your brand photography effectively –
– YOUR BLOG POSTS
– SOCIAL MEDIA
– NEW WEBSITE
– ABOUT ME PAGE
– EVENT INVITATIONS
– BUSINESS CARDS
– EMAIL NEWSLETTERS
– ANY MARKETING MATERIAL
– SEND TO MAGAZINES
All of my clients who I have created brand photography for have all found the same thing happened once they starting showing the world their unique brand visual story. They started seeing themselves in a different light because having professional brand photography boosted their sales, their confidence and made them take their business seriously.
For more information on my rates and services, please contact me. I would love to hear from you, answer any and all of your questions. Let’s begin creating beautiful content with your brand in mind.
Let me tell your story…